Going beyond the tools: Effective social media in policy communication
Last week I gave a talk at European Conference on Public Communication held at the European Parliament and the Committee for the Regions in Brussels. The talk is about the need to get strategic and start thinking beyond the tools:
After years of focusing on tools and technologies, public communicators want to give social media more value than just a trendy 2.0 instrument. How can we integrate web communications into the global strategy of a public authority? How can we prepare administrations for new ways of interacting with the public?
You can download a copy of the presentation here too.